Update Your Google Business Profile by Chatting
Hours, Descriptions, Services, Q&A & Review Replies
Type it like you'd text an employee: “We're closed Thanksgiving” or “Add special hours for every home game this season.” The assistant drafts the change, shows you a before/after card, and posts it only when you confirm. Nothing goes live without your approval.
1 free profile change and 10 questions every month · You approve every change · No credit card needed
Add special hours for every home game this season. We stay open until 11.
Found 9 home game dates. Here's the change for your review:
+ 6 more dates
Nothing is written to Google until you confirm
1 Chat
Updates a Whole Season of Hours
0
Changes Go Live Without You
Free
1 Change + 10 Questions Every Month
$9.99/mo
All Your Locations Included
What it is
Profile Assistant is a chat assistant inside ReplyOnTheFly that updates your Google Business Profile for you: hours and bulk special hours, your description, services, Google Q&A, and review replies. You approve every change before it goes live. It's included free with 1 profile change and 10 questions every month; the paid plan is $9.99/month with all your locations included.
Keeping Your Google Listing Current Shouldn't Be a Chore
Your Google Business Profile is your storefront on the world's biggest search engine. But updating it means fighting a clunky dashboard — so most owners just don't.
Special Hours, One Date at a Time
Google's dashboard makes you add every special date by hand. A season of game days or a month of holiday hours means dozens of clicks through tiny date pickers.
A Description That Went Stale Years Ago
Most business descriptions were written once at setup and never touched again. They miss the services you actually sell and the keywords customers search for.
A Google Q&A Section Nobody Owns
Customers ask about parking, reservations, and walk-ins. If you don't answer, Google lets strangers do it for you — or the question just sits there scaring people off.
Wrong Hours Cost You Customers
Show up closed when Google said open, and that customer doesn't come back — they leave a 1-star review instead. Holiday weeks are when profiles get it wrong the most.
The Profile Assistant turns all of it into a conversation. Say what you need, review the change, confirm.
How the Profile Assistant Works
A conversation in, a confirmed profile update out. You stay in control at every step.
Tell It What You Need
Type it like you'd text an employee: "We're closed Thanksgiving and close at 2 on Christmas Eve" or "Rewrite our description to mention catering."
It Drafts the Change
The assistant works out real holiday dates, expands "every game day" into the full schedule, and grounds descriptions in your actual services and keywords.
Review the Before/After Card
Every proposed edit shows exactly what will change, side by side. Nothing has touched your Google Business Profile at this point.
Confirm & It Goes Live
One click posts the change through Google's official API. Skip the confirm and nothing changes. That approve-before-live flow covers every single action.
Built-in Guardrails
The assistant will never touch your business name, address, category, or phone number. Those edits can trigger a Google re-verification that takes your profile offline, so by design they always stay in your hands.
Everything Your Profile Needs, One Chat Away
Hours, descriptions, services, Q&A, and review replies — all with the same approve-before-live safety.
Bulk Special Hours & Holiday Hours
Paste a whole season's schedule in one message — every game day, every event night — and confirm dozens of dates in a single approval. Ask for holiday hours and the assistant uses the real dates for Thanksgiving, Christmas Eve, and the rest, so you never have to look them up.
- Dozens of special-hour dates in one confirmation
- Real holiday dates filled in automatically
- Handles "closed", early closes, and late nights
- Every date shown before/after so you can double-check
Thu, Nov 26
Thanksgiving
Fri, Nov 27
Black Friday
Thu, Dec 24
Christmas Eve
Fri, Dec 25
Christmas Day
Fri, Jan 1
New Year's Day
Google Q&A, Seeded For You
Customers check the Q&A section before they visit — and unanswered questions push them to competitors. The assistant proposes the questions your customers actually ask, you supply the answers, and it posts the Q&A pairs to your profile.
- Suggests real customer questions: parking, reservations, walk-ins
- You write the answers, or edit its drafts
- Posts owner Q&A pairs directly to your profile
- Answer once instead of fielding the same call every day
Is parking available?
PostedAnswered by you, posted by the assistant
Do you take walk-ins?
PostedAnswered by you, posted by the assistant
Do I need a reservation on weekends?
Your Answer?Type your answer and the assistant posts the pair
Questions your customers actually ask
Descriptions & Services That Stay Current
Ask for a description rewrite and get AI-written copy grounded in your business's real services and keywords — not generic filler. Add, rename, or remove services from your list the same way: one message, one before/after card, one confirm.
- Description rewrites based on your actual services
- Local keywords your customers search for
- Services list managed by chat
- Before/after comparison on every edit
Before
“Family restaurant serving good food since 2011.”
After
“Family-owned Tex-Mex restaurant in downtown Austin serving fajitas, brisket tacos, and weekend brunch since 2011. Full bar, covered patio, and catering for events of any size.”
Grounded in your real services and keywords
Review Replies, Answers & Audits
The assistant drafts and posts review replies using your account's reply settings — your tone, contact email, and sign-off. It also answers questions about your reviews and stats, runs profile-optimization audits, and exports your reviews to a spreadsheet on request.
- Drafts and posts review replies in your voice
- Answers questions like "how many 5-star reviews last month?"
- Runs profile-optimization audits with clear next steps
- Exports your reviews to a spreadsheet
“Best brunch spot downtown. The patio was perfect and the staff remembered us from last time.”
Thanks so much, Maria. We're glad the patio brunch was a hit, and the team will love hearing you felt remembered. See you next weekend!
Uses your tone, contact email, and sign-off settings
Free Every Month, $9.99 for Everything
Every account gets 1 free profile change and 10 questions every month. Need more? $9.99/mo — all your locations included.
Free
Included on every account, forever. Enough to keep your profile current.
- 1 free profile change every month
- 10 questions every month
- Before/after approval on every change
- Questions about your reviews and stats
- No credit card required
Profile Assistant
For owners who want their whole listing managed by chat.
- Unlimited profile changes
- Unlimited questions
- All your locations included
- Bulk special hours and holiday hours
- Google Q&A seeding
- Review replies, audits, and exports
- Cancel anytime, keep the free tier
Works with the Free and Pro review-reply plans. No contracts, cancel anytime.
Google Business Profile Assistant FAQ
Common questions about managing your Google Business Profile by chat. Can't find your answer? Contact us.
No, never. Every edit the assistant proposes shows up as a before/after card that you must confirm before anything is written to Google. If you never click confirm, nothing on your profile changes. The approve-before-live flow is built into every action, including review replies.
Still have questions?
Our team is here to help. Reach out anytime and we'll get back to you within 24 hours.
Contact SupportStop Wrestling With
Google's Dashboard
Say what you need, review the before/after, confirm. Hours, descriptions, services, Q&A, and review replies handled in minutes a month — and nothing ever goes live without your approval.