Thryv bundles review management into a $199+/month CRM with scheduling, invoicing, and marketing — and 6-month contracts. If responding to Google reviews is what you actually need, here's the free, focused alternative.
Last updated: August 15, 2026
If you just need review responses: ReplyOnTheFly saves you $2,268/year with the same AI quality.
If you need CRM, scheduling, invoicing, and social posting: Thryv is worth the $199/mo investment.
5 free posts/month. After that, copy-paste manually or upgrade to Pro.
Annual cost comparison (single business):
ReplyOnTheFly Pro: $119.88/year | Thryv Business Center Plus: ~$2,388/year
That's $2,268/year in savings — before Thryv's onboarding fee.
Someone leaves a Google review. We detect it instantly and generate an AI response.
You get an email with the review and AI-drafted response. No login needed.
Tap "Approve" in the email. Response posts to Google. Done in 5 seconds.
No dashboard. No app. No complexity. Just email.
The key differences at a glance
| Feature | ReplyOnTheFly | Thryv |
|---|---|---|
| Starting Price | $0/month | $199+/monthBusiness Center Plus; ~$250 onboarding reported |
| AI Review Responses | Unlimited drafts | Included in reputation tools |
| One-Tap Email Approval | ✓ | ✗ |
| CRM & Client Database | ✗ | ✓ |
| Scheduling & Invoicing | ✗ | ✓ |
| Social Media Posting | ✗ | ✓ |
| Contract Required | No contract | 6-month contracts reported |
| Free Plan Available | Free Forever | Demo & quote for full platform |
| Best For | Businesses that just need review responses handled | SMBs replacing several tools with one CRM |
No credit card required. Set up in 30 seconds.
Common themes from Capterra
Common themes in Capterra reviews
Common themes in Capterra reviews
These are selected themes representing common feedback, not a complete picture.
If review responses are your main need, you don't need a $199/month platform and a 6-month contract. AI-written replies land in your inbox — approve with one tap.
No credit card required. No contract to sign.