GatherUp is a full-service reputation platform. ReplyOnTheFly focuses on one thing: AI review responses delivered to your inbox. Sometimes less is more - especially when it's free.
$0/mo
ReplyOnTheFly
$99/mo
GatherUp (per location)
Last updated: December 2025
If you just need review responses: ReplyOnTheFly saves you $1,000+/year with the same AI quality.
If you need full-service reputation management (review generation, multi-platform monitoring, analytics): GatherUp is worth the $60-99/mo per location/mo investment.
After 5, you still get unlimited AI drafts—just copy-paste to Google manually (10 sec), or upgrade to Pro for unlimited direct posting.
Annual cost comparison (1 locations):
ReplyOnTheFly Pro: $119.88/year | GatherUp: ~$1,188+/year
That's $1,068+/year in savings.
Someone leaves a Google review. We detect it instantly and generate an AI response.
You get an email with the review and AI-drafted response. No login needed.
Tap "Approve" in the email. Response posts to Google. Done in 5 seconds.
No dashboard. No app. No complexity. Just email.
GatherUp's per-location pricing makes sense for full reputation management. But if you mainly need to respond to Google reviews, you're paying a premium for features you don't use.
At $60-99/month per location, costs multiply fast. That's $4,800-6,000/year for features you might not need. ReplyOnTheFly: $9.99/mo total for unlimited locations.
GatherUp typically requires annual commitments for best pricing. Can't cancel mid-year even if you realize you only need response tools. ReplyOnTheFly: Cancel anytime.
Keep GatherUp for review generation and monitoring if you need it. Add ReplyOnTheFly for better AI responses at $0 extra cost. Best of both worlds.
Looking for a GatherUp alternative for review responses? ReplyOnTheFly offers free AI responses that rival any enterprise tool.
ReplyOnTheFly
$0/month forever✓
GatherUp
$60-99/mo per location
ReplyOnTheFly
Unlimited AI drafts (GPT-4)✓
GatherUp
Included (AI-assisted)
ReplyOnTheFly
Yes - reply from inbox✓
GatherUp
No - dashboard required
ReplyOnTheFly
Not included
GatherUp
Yes - SMS/email campaigns✓
ReplyOnTheFly
Google reviews only
GatherUp
Multi-platform (Google, Facebook, etc.)✓
ReplyOnTheFly
Unlimited ($9.99/mo total)✓
GatherUp
Per-location pricing ($300-500/mo for 5 locations)
ReplyOnTheFly
No - cancel anytime✓
GatherUp
Annual contracts typical
ReplyOnTheFly
Businesses focused on responding to Google reviews
GatherUp
Businesses needing full reputation management
| Feature | ReplyOnTheFly | GatherUp |
|---|---|---|
| Starting Price | $0/month forever✓ | $60-99/mo per location |
| AI Review Responses | Unlimited AI drafts (GPT-4)✓ | Included (AI-assisted) |
| One-Tap Email Approval | Yes - reply from inbox✓ | No - dashboard required |
| Review Generation | Not included | Yes - SMS/email campaigns✓ |
| Review Monitoring | Google reviews only | Multi-platform (Google, Facebook, etc.)✓ |
| Multi-Location Support | Unlimited ($9.99/mo total)✓ | Per-location pricing ($300-500/mo for 5 locations) |
| Contract Required | No - cancel anytime✓ | Annual contracts typical |
| Best For | Businesses focused on responding to Google reviews | Businesses needing full reputation management |
Same AI-quality responses. No per-location fees. Switch in 30 seconds.
“Great platform overall, but the per-location pricing adds up fast when you have multiple locations. We pay over $400/month now.”
G2 Review
“Locked into an annual contract before I realized I mainly just needed help responding to reviews. The review generation features we rarely use.”
Capterra Review
“Comprehensive tool but overkill for our small business. We just wanted simple review responses, not a full reputation platform.”
TrustRadius Review
Reviews sourced from G2, Capterra, and TrustRadius.
You still get unlimited AI-generated response drafts every month. After 5 direct posts to Google, you can copy and paste the AI responses manually (takes 10 seconds), or upgrade to Pro ($9.99/mo) for unlimited direct posting. Your free plan never expires.
We use Google's official OAuth - you never share your password. Click 'Connect Google' and authorize read/write access to your reviews. You can revoke access anytime from your Google account settings.
Yes. Every email includes an 'Edit' option. Make changes, then approve. You're always in control of what gets posted to Google.
GatherUp is a full-service reputation management platform - it handles review generation, monitoring across platforms, and response management. ReplyOnTheFly focuses specifically on AI-powered review responses with an email-first workflow. GatherUp does more things; ReplyOnTheFly does one thing better (and it's free).
GatherUp uses per-location pricing, typically $60-99/month per location. For 5 locations, expect to pay $300-500/month plus annual contract commitment. ReplyOnTheFly is $0/mo for unlimited AI drafts, or $9.99/mo total for unlimited locations.
Yes, GatherUp includes AI-assisted response features as part of their platform. However, it's bundled with their full reputation management suite. If you just need AI responses, you're paying for features you don't use. ReplyOnTheFly offers unlimited GPT-4 powered responses for $0.
Yes! If you need GatherUp's review generation and monitoring features, keep using it. Add ReplyOnTheFly for free to get better AI response drafts delivered to your email. Best of both worlds.
Yes. All users (including free plan) get email support with 24-hour response times. Pro users get priority support. Setup takes 30 seconds.
It depends on what you use. If you actively use GatherUp's review generation campaigns and multi-platform monitoring, keep it. But if you're mainly using it to respond to Google reviews, you're overpaying. ReplyOnTheFly does that one thing better for $0. You can also use both together.
No. The Free plan is free forever. You get unlimited AI-generated response drafts for life. After 5 direct posts to Google per month, you can copy-paste manually (takes 10 seconds) or upgrade to Pro ($9.99/mo) for unlimited direct posting. You will NEVER be charged without explicitly choosing to upgrade.
Keep GatherUp if you need full reputation management. Add ReplyOnTheFly for free if you just need review responses. Either way, stop overpaying.
Start Free - Cancel GatherUp Later