ReplyOnTheFly vs GatherUp (2025)

GatherUp Does Everything. ReplyOnTheFly Does One Thing Better.

GatherUp is a full-service reputation platform. ReplyOnTheFly focuses on one thing: AI review responses delivered to your inbox. Sometimes less is more - especially when it's free.

$0/mo

ReplyOnTheFly

$99/mo

GatherUp (per location)

Last updated: December 2025

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Best GatherUp Alternative 2025: Full Platform vs Focused Tool

Our Recommendation

If you just need review responses: ReplyOnTheFly saves you $1,000+/year with the same AI quality.

If you need full-service reputation management (review generation, multi-platform monitoring, analytics): GatherUp is worth the $60-99/mo per location/mo investment.

Choose ReplyOnTheFly if you want:

  • $0/month forever - unlimited AI drafts
  • 5 free direct posts to Google/month

    After 5, you still get unlimited AI drafts—just copy-paste to Google manually (10 sec), or upgrade to Pro for unlimited direct posting.

  • GPT-4 powered personalized responses
  • Reply from email inbox (no dashboard needed)

Choose GatherUp if you need:

  • Full reputation management suite
  • SMS/email review generation campaigns
  • Multi-platform monitoring (Google, Facebook, etc.)
  • Advanced analytics and reporting

Annual cost comparison (1 locations):

ReplyOnTheFly Pro: $119.88/year | GatherUp: ~$1,188+/year

That's $1,068+/year in savings.

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How ReplyOnTheFly's Email Workflow Works

1

New Review Arrives

Someone leaves a Google review. We detect it instantly and generate an AI response.

2

Email to Your Inbox

You get an email with the review and AI-drafted response. No login needed.

3

One-Tap Approve

Tap "Approve" in the email. Response posts to Google. Done in 5 seconds.

No dashboard. No app. No complexity. Just email.

Paying Per-Location Fees Just to Respond to Reviews?

GatherUp's per-location pricing makes sense for full reputation management. But if you mainly need to respond to Google reviews, you're paying a premium for features you don't use.

$400+/Month for 5 Locations

At $60-99/month per location, costs multiply fast. That's $4,800-6,000/year for features you might not need. ReplyOnTheFly: $9.99/mo total for unlimited locations.

Locked into Annual Contracts

GatherUp typically requires annual commitments for best pricing. Can't cancel mid-year even if you realize you only need response tools. ReplyOnTheFly: Cancel anytime.

Or Use Both (Free)

Keep GatherUp for review generation and monitoring if you need it. Add ReplyOnTheFly for better AI responses at $0 extra cost. Best of both worlds.

Looking for a GatherUp alternative for review responses? ReplyOnTheFly offers free AI responses that rival any enterprise tool.

ReplyOnTheFly vs GatherUp: Features Compared

Starting Price

ReplyOnTheFly

$0/month forever

GatherUp

$60-99/mo per location

AI Review Responses

ReplyOnTheFly

Unlimited AI drafts (GPT-4)

GatherUp

Included (AI-assisted)

One-Tap Email Approval

ReplyOnTheFly

Yes - reply from inbox

GatherUp

No - dashboard required

Review Generation

ReplyOnTheFly

Not included

GatherUp

Yes - SMS/email campaigns

Review Monitoring

ReplyOnTheFly

Google reviews only

GatherUp

Multi-platform (Google, Facebook, etc.)

Multi-Location Support

ReplyOnTheFly

Unlimited ($9.99/mo total)

GatherUp

Per-location pricing ($300-500/mo for 5 locations)

Contract Required

ReplyOnTheFly

No - cancel anytime

GatherUp

Annual contracts typical

Best For

ReplyOnTheFly

Businesses focused on responding to Google reviews

GatherUp

Businesses needing full reputation management

Stop Paying Per Location. Start Responding for $0.

Same AI-quality responses. No per-location fees. Switch in 30 seconds.

What Do Customers Say About GatherUp?

Great platform overall, but the per-location pricing adds up fast when you have multiple locations. We pay over $400/month now.

G2 Review

Locked into an annual contract before I realized I mainly just needed help responding to reviews. The review generation features we rarely use.

Capterra Review

Comprehensive tool but overkill for our small business. We just wanted simple review responses, not a full reputation platform.

TrustRadius Review

Reviews sourced from G2, Capterra, and TrustRadius.

ReplyOnTheFly vs GatherUp FAQ

What happens after I use my 5 free posts?

You still get unlimited AI-generated response drafts every month. After 5 direct posts to Google, you can copy and paste the AI responses manually (takes 10 seconds), or upgrade to Pro ($9.99/mo) for unlimited direct posting. Your free plan never expires.

How does ReplyOnTheFly connect to my Google Business Profile?

We use Google's official OAuth - you never share your password. Click 'Connect Google' and authorize read/write access to your reviews. You can revoke access anytime from your Google account settings.

Can I edit the AI response before posting?

Yes. Every email includes an 'Edit' option. Make changes, then approve. You're always in control of what gets posted to Google.

What is the difference between ReplyOnTheFly and GatherUp?

GatherUp is a full-service reputation management platform - it handles review generation, monitoring across platforms, and response management. ReplyOnTheFly focuses specifically on AI-powered review responses with an email-first workflow. GatherUp does more things; ReplyOnTheFly does one thing better (and it's free).

How much does GatherUp cost per month?

GatherUp uses per-location pricing, typically $60-99/month per location. For 5 locations, expect to pay $300-500/month plus annual contract commitment. ReplyOnTheFly is $0/mo for unlimited AI drafts, or $9.99/mo total for unlimited locations.

Does GatherUp have AI review responses?

Yes, GatherUp includes AI-assisted response features as part of their platform. However, it's bundled with their full reputation management suite. If you just need AI responses, you're paying for features you don't use. ReplyOnTheFly offers unlimited GPT-4 powered responses for $0.

Can I use ReplyOnTheFly and GatherUp together?

Yes! If you need GatherUp's review generation and monitoring features, keep using it. Add ReplyOnTheFly for free to get better AI response drafts delivered to your email. Best of both worlds.

Do you offer customer support?

Yes. All users (including free plan) get email support with 24-hour response times. Pro users get priority support. Setup takes 30 seconds.

I'm already paying for GatherUp. Should I switch?

It depends on what you use. If you actively use GatherUp's review generation campaigns and multi-platform monitoring, keep it. But if you're mainly using it to respond to Google reviews, you're overpaying. ReplyOnTheFly does that one thing better for $0. You can also use both together.

Is the free plan a trial? Will you charge me later?

No. The Free plan is free forever. You get unlimited AI-generated response drafts for life. After 5 direct posts to Google per month, you can copy-paste manually (takes 10 seconds) or upgrade to Pro ($9.99/mo) for unlimited direct posting. You will NEVER be charged without explicitly choosing to upgrade.

Save $1,000+/Year. Switch in 30 Seconds.

Keep GatherUp if you need full reputation management. Add ReplyOnTheFly for free if you just need review responses. Either way, stop overpaying.

Start Free - Cancel GatherUp Later