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Free Google Business Profile Audit

Score your GBP against 9 real ranking factors in 30 seconds. Get a letter grade and specific recommendations to improve your local visibility.

Checks categories, reviews, photos, description, hours, website, and more.

No signup required. Results are instant.

How It Works

1

Search

Type your business name or address to find your Google Business Profile.

2

Audit

We check 9 ranking factors using public Google data. No login needed.

3

Get Your Score

See your letter grade, detailed check results, and specific recommendations.

Why Your GBP Profile Matters

Google Business Profile is the single most important factor for appearing in local search results and Google Maps.

93%

of consumers use Google Maps to find local businesses

42%

of local search clicks go to the Map Pack (top 3 results)

2x

more customer actions for optimized vs incomplete profiles

9 Ranking Factors We Check

Each factor is weighted by its real impact on local search rankings, based on industry research.

Primary Category

High

Your main business category must be accurate

Additional Categories

Medium

Secondary categories for broader visibility

Review Count

High

Total number of Google reviews

Average Rating

High

Your overall star rating

Business Description

Medium

Keyword-rich profile description

Photo Count

Medium

Number of photos on your profile

Business Hours

Low

Accurate and complete operating hours

Website Link

Low

A working website URL on your profile

Phone Number

Low

A valid phone number listed

Free Audit vs Full Audit

Free Audit
$0forever
  • 9 ranking factor checks
  • Category analysis
  • Review count + rating
  • Photo count (estimated)
  • Profile completeness check
  • Letter grade (A-F)
  • Specific recommendations
  • Shareable results link
  • No signup required
RECOMMENDED
Full Audit
Freewith signup
  • 17 ranking factor checks
  • Everything in Free, plus:
  • Review response rate analysis
  • Google Posts activity check
  • Photo diversity + freshness
  • Services analysis
  • Google suggested edits
  • Duplicate listing detection
  • Auto-fix capabilities
Get Full Audit Free

Frequently Asked Questions

What does the free GBP audit check?
The free audit checks 9 ranking factors: primary category, additional categories, review count, average rating, business description, photo count, business hours, website link, and phone number. These are the factors Google uses most heavily to rank businesses in Maps and local search results.
Do I need to sign up or connect my Google account?
No. The free audit uses publicly available Google data. No signup, no login, no Google account connection needed. Just search for your business and get your score instantly.
How is the audit score calculated?
Your score comes from 9 checks worth up to 52 points total, converted to a percentage. Grade A = 90%+, B = 75%+, C = 60%+, D = 40%+, F = below 40%. Checks are weighted by their impact on local search rankings based on industry research.
What is the difference between the free and full audit?
The free audit checks 9 publicly visible factors. The full audit (available when you connect your Google Business Profile) checks 17 factors including review response rate, Google Posts activity, photo diversity, photo freshness, Google suggested edits, duplicate listing detection, and verification status. The full audit also includes auto-fix capabilities that can optimize your profile automatically.
How often should I run an audit?
We recommend running an audit monthly to track your progress. If you sign up for the Autopilot plan, audits run automatically and issues are fixed for you.
Can I share my audit results?
Yes. After your audit completes, you can copy a shareable link that anyone can view. Results are available for 7 days.

Ready for the Full Audit?

Connect your Google Business Profile for a complete 17-check audit with auto-fix capabilities. Plus automated review replies, SEO posts, and rankings tracking.

Get Started Free

No credit card required. Free plan includes everything you need.