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Free Google Business Profile Audit

Score your Google Business Profile against what Google shows publicly in about 30 seconds. Get a letter grade and specific recommendations to improve your local visibility.

Checks your listing (categories, reviews, photos, hours) and your website itself.

No signup required. Results are instant.

How It Works

1

Search

Type your business name or address to find your Google Business Profile.

2

Audit

We check what Google shows publicly about your listing. No login needed.

3

Get Your Score

See your letter grade, detailed check results, and specific recommendations.

What the Free Audit Checks

Each factor is weighted by its real impact on local search rankings, based on published local SEO research. Your website gets scanned too. These are the listing highlights.

Open for Business

High

Whether Google shows your listing as open at all

Primary Category

High

Your main business category must be accurate

Business Hours

High

Being open when someone searches affects ranking

Business Name

High

Whether your real name says what you do

Additional Categories

High

Categories the businesses competing with you carry

Review Count

Medium

Total number of Google reviews

Average Rating

Medium

Your overall star rating

Photo Count

Medium

Photos on your profile (quality beats quantity)

Website and Phone

Medium

A working website link and a reachable number

Free Audit vs Full Audit

Free Audit
$0forever
  • Everything Google shows publicly
  • Category analysis
  • Review count + rating
  • Photo count (estimated)
  • Your website, scanned too
  • Letter grade (A-F)
  • Specific recommendations
  • Shareable results link
  • No signup required
RECOMMENDED
Full Audit
Freewith signup
  • Every check, on your real profile data
  • Everything in Free, plus:
  • Review response rate and speed
  • Google Posts activity check
  • Photo diversity + freshness
  • Services your profile never mentions
  • Views, calls, and clicks from your profile
  • With Autopilot: whether AI assistants mention you
  • Profile Assistant makes the fixes for you
Get Full Audit Free

Also Try Our Other Free Tools

Category Finder

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Google Maps Rank Checker

Scan 7 real neighborhoods and see where you actually show up on the map.

Photo Checker

Upload a photo and get a keep-or-skip verdict before it goes on your profile.

Frequently Asked Questions

What does the free audit check?
The free audit checks what Google shows publicly: whether your listing is open, your primary category, your business name, review count and rating, photo count, opening hours, website link and phone number, plus a scan of your website itself. Anything we cannot see from public data, like your own description, your services, posts and reply rate, is listed as unchecked rather than guessed at, and needs your profile connected.
Do I need to sign up or connect my Google account?
No. The free audit uses publicly available Google data. No signup, no login, no Google account connection needed. Just search for your business and get your score instantly.
How is the audit score calculated?
Your score is the points you earned divided by the points we could actually check, converted to a percentage. Anything we could not verify is left out of both sides, so the score never includes credit for something we did not check. Grade A = 90%+, B = 75%+, C = 60%+, D = 40%+, F = below 40%. Checks are weighted by their impact on local search rankings based on published local SEO research.
What is the difference between the free and full audit?
The free audit checks what Google shows publicly about your listing, plus your website itself: name-address-phone consistency, page titles, location wording, headings, service pages, and whether AI assistants can read your site. The full audit (free when you connect your Google Business Profile) reads your real profile data and adds review response rate and speed, how steadily new reviews arrive, Google Posts activity, photo freshness, services your website and reviews mention that your profile leaves out, Google suggested edits, duplicate listing detection, and verification status. It also connects the findings to tools that act on them: a Profile Assistant that edits your hours, description, and services for you, AI-drafted review replies, and automated posts.
How often should I run an audit?
We recommend running an audit monthly to track your progress. Once you connect your profile, we re-run it for you and email you when something changes.
Can I share my audit results?
Yes. After your audit completes, you can copy a shareable link that anyone can view. Results are available for 7 days.

Ready for the Full Audit?

Connect your Google Business Profile for the complete audit on your real profile data, plus the tools that fix what it finds: AI review replies, automated posts, and rankings tracking.

Get Started Free

No credit card required. Free plan includes everything you need.