Broadly bundles reviews with web chat, campaigns, and an AI receptionist for local service businesses. If collecting and answering Google reviews is what you actually need, here's the free, focused alternative.
Last updated: August 15, 2026
If you just need review responses: ReplyOnTheFly saves you $3,468/year with the same AI quality.
If you need web chat, SMS campaigns, and an AI receptionist: Broadly is worth the $299/mo investment.
5 free posts/month. After that, copy-paste manually or upgrade to Pro.
Annual cost comparison (3 locations):
ReplyOnTheFly Pro: $119.88/year | Broadly Standard: ~$10,764/year
That's $10,644/year in savings.
Someone leaves a Google review. We detect it instantly and generate an AI response.
You get an email with the review and AI-drafted response. No login needed.
Tap "Approve" in the email. Response posts to Google. Done in 5 seconds.
No dashboard. No app. No complexity. Just email.
The key differences at a glance
| Feature | ReplyOnTheFly | Broadly |
|---|---|---|
| Starting Price | $0/month | $299+/monthreported; + ~$350 onboarding fee |
| AI Review Responses | Unlimited drafts | Automated responses included |
| One-Tap Email Approval | ✓ | ✗ |
| Review Requests | Email asks, review links, QR codes | SMS/email campaigns |
| Web Chat Widget | ✗ | ✓ |
| AI Receptionist (calls) | ✗ | ✓ |
| Contract Required | No contract | Annual agreements typical |
| Free Plan Available | Free Forever | Demo & quote only |
| Best For | SMBs wanting simple, free review responses | Service businesses wanting chat + campaigns + reviews |
No credit card required. Set up in 30 seconds.
Common themes from G2 and Capterra
Common themes in G2 & Capterra reviews
Common themes in G2 & Capterra reviews
Broadly is well-rated on G2 and Capterra. These are selected themes, not a complete picture.
If reviews are your main need, switch to ReplyOnTheFly. Collect reviews with free links and QR codes, and approve AI-written responses from your inbox.
No credit card required. No contract to sign.