- Should a hotel respond to every review, including OTA reviews?
- Yes. Future guests read the newest replies, not the newest reviews. Responding to Google reviews is the priority because that page ranks for your hotel name, and OTA replies follow the same principles.
- How fast should a hotel respond to a negative review?
- Within 24–48 hours. Speed reads as competence: a fast, calm reply tells future guests the front desk handles problems the same way.
- Should I offer compensation in a public reply?
- No. Offer a direct contact instead. Public compensation invites copycat complaints; a named person with an email address resolves the actual guest.
- What should a hotel never say in a review response?
- Never dispute the guest's account line by line, never blame staff by name, and never use the same template on every review — guests notice, and so does Google.
- Is the review response generator really free?
- Yes. Paste a review, get a response, no account needed. A free ReplyOnTheFly account adds monitoring, custom tone, and one-tap posting from email.
- Will the responses sound like AI wrote them?
- The engine follows strict writing rules: no "thrilled", no em dashes, no corporate filler, two to three sentences. The examples on this page came out of it unedited.