ReplyOnTheFly vs NiceJob: Which Review Tool Is Right for You? (2026)

NiceJob wants $75/month for review management. ReplyOnTheFly starts at $0/month. But these tools solve different problems.

Quick Answer: NiceJob helps you get more reviews through automated requests and follow-ups. ReplyOnTheFly helps you respond to reviews you already have. If your main challenge is responding to reviews quickly with personalized, human-sounding messages, ReplyOnTheFly is the better (and cheaper) choice. If you need help generating new reviews, NiceJob might be worth considering.

In this comparison, you'll learn:

• How each platform approaches review management differently
• Exact pricing for both tools with no hidden costs
• Which problems each tool actually solves
• When it makes sense to use one, the other, or both

Let's break it down honestly.

Quick Comparison Table

Understanding the Core Difference

Before comparing features, understand this: these tools solve different problems.

ReplyOnTheFly answers the question: "I have reviews coming in. How do I respond to them quickly without spending hours writing?"

NiceJob answers the question: "How do I get more customers to leave reviews in the first place?"

This fundamental difference shapes everything about how each platform works.

What Is ReplyOnTheFly?

ReplyOnTheFly monitors your Google Business Profile and emails you when new reviews arrive. Each email contains an AI-written response that sounds like you wrote it. One tap to approve, and it posts.

No dashboard to check. No app to download. No workflow to learn.

The AI uses modern language models to generate responses that avoid generic phrases. You set your tone once (professional, friendly, casual) and every response matches your voice.

For most businesses, responding to reviews takes 30 seconds per review instead of 5-10 minutes.

What Is NiceJob?

NiceJob is a reputation marketing platform focused on generating reviews. It automatically sends review requests to your customers via email and SMS after a job is completed.

Key capabilities include:

• Automated review request campaigns
• SMS and email follow-up sequences
• Review collection funnels
• Social proof widgets for your website
• Referral program automation
• Basic AI-generated review replies

NiceJob integrates with over 1,000 business apps including Jobber, QuickBooks, and HubSpot. It's particularly popular with home service businesses.

Pricing Breakdown

ReplyOnTheFly Pricing

Free Forever: $0/month

• Unlimited AI-generated draft replies
• 5 free direct posts to Google per month
• Manual copy-paste after limit (unlimited)
• 1 Google Business Profile location
• 24/7 real-time monitoring
• Custom AI tone and instructions
• Email notifications

Pro Unlimited: $9.99/month

• Everything in Free
• Unlimited direct posts to Google
• Unlimited locations
• Auto-post mode (fully hands-free)
• Multiple notification recipients
• Priority support

Annual option: $99.99/year (save $20)

NiceJob Pricing

Reviews Plan: $75/month

• Automated review requests (email & SMS)
• Review monitoring
• Social proof widgets
• AI-generated replies
• Staff leaderboards
• NiceJob microsite

Pro Plan: $125/month (Most Popular)

• Everything in Reviews
• Repeat booking automation
• Referral campaigns
• Gift automations
• Competitor insights
• Enhanced AI review replies

Grow Plan: $75-$290/month

• Customer-based pricing (scales with volume)
• Review and referral automation
• Booking reminders
• Review monitoring

Grow + Sites: $174-$389/month + $199 setup

• Custom website design
• SEO optimization
• Website coaching
• Call tracking

Annual Cost Comparison

Even comparing ReplyOnTheFly Pro to NiceJob's base plan, you save over $780 annually.

Feature Comparison

Review Response Capabilities

ReplyOnTheFly:

• Modern AI models (GPT-4 class) for response generation
• Custom tone settings (professional, friendly, casual, enthusiastic)
• Custom instructions for business-specific details
• Responses avoid generic phrases automatically
• One-tap approval from email
• Auto-post mode available on Pro

NiceJob:

• AI-generated replies included
• More template-based approach
• Requires dashboard access to respond
• Focused on getting reviews, not responding

Verdict: ReplyOnTheFly specializes in response quality. Our AI is specifically tuned to sound human and avoid robotic phrases. NiceJob includes AI responses, but it's not their core focus.

Review Generation (Where NiceJob Excels)

ReplyOnTheFly:

• Does not send review requests
• Focuses only on responding to existing reviews
• Does not generate new reviews

NiceJob:

• Automated email review requests after jobs
• SMS text message follow-ups
• Multi-step reminder sequences
• Review funnel optimization
• Integration with CRM and field service tools

Verdict: NiceJob wins here. If generating more reviews is your primary challenge, NiceJob's automation is designed for exactly that. ReplyOnTheFly doesn't compete in this space.

Daily Workflow

ReplyOnTheFly:

• New review arrives
• Email notification sent immediately
• AI response included in email
• One tap to approve and post
• Total time: 30 seconds

NiceJob:

• Dashboard-based management
• Review requests sent automatically
• Login required to respond to reviews
• Multiple features to navigate
• Learning curve for full utilization

Verdict: ReplyOnTheFly wins on simplicity for the response workflow. NiceJob requires more time investment but offers more features.

Try it yourself: Use our free review response generator to see the AI quality before signing up.

Platform Coverage

ReplyOnTheFly:

• Google Business Profile (focused approach)
• Real-time monitoring
• Instant notifications

NiceJob:

• Google Business Profile
• Facebook
• Industry-specific platforms
• NiceJob microsite
• Note: No Yelp integration (Yelp policy)

Verdict: NiceJob covers more platforms. However, Google represents 90%+ of local business reviews. If Google is your primary concern, ReplyOnTheFly's focus isn't a limitation.

Integrations

ReplyOnTheFly:

• Google Business Profile (native)
• Email-first means works with any email client
• No complex integrations needed

NiceJob:

• 1,000+ app integrations via Zapier
• Jobber (highly rated integration)
• QuickBooks
• HubSpot
• ServiceTitan
• Housecall Pro

Verdict: NiceJob offers more integrations. This matters most for businesses using field service management software who want automatic review requests after job completion.

What NiceJob Has That ReplyOnTheFly Doesn't

• Automated review requests: Email and SMS campaigns to generate new reviews
• Referral automation: Programs to encourage customer referrals
• Social proof widgets: Display reviews on your website
• Staff leaderboards: Track which employees generate the most reviews
• Repeat booking automation: Re-engage past customers
• Website builder option: Custom-designed conversion websites

What ReplyOnTheFly Has That NiceJob Doesn't

• True free plan: Not a trial, permanently free with real functionality
• Email-first workflow: No dashboard to check, responses come to you
• Superior AI response quality: Modern models specifically tuned for reviews
• Sub-$10 pricing: Affordable for any business size
• Faster setup: 2 minutes vs 15-30 minutes
• Zero learning curve: Works from your existing inbox

Who Should Choose ReplyOnTheFly?

ReplyOnTheFly is the better choice if you:

Already get reviews regularly. You have a steady stream of reviews coming in and need help responding efficiently.

Struggle with response time. Reviews sit unanswered because writing responses takes too long.

Want simplicity above all. You don't want another dashboard to check or system to learn.

Have a tight budget. Free works for most businesses. Pro at $9.99/month works for everyone else.

Focus on Google Reviews. Over 90% of your reviews come from Google Business Profile.

Value AI quality. You want responses that sound genuinely human, not templated.

Hate writing. Coming up with unique responses for each review feels like a chore.

Ready to start? Sign up free and respond to your first review in minutes.

Who Should Choose NiceJob?

NiceJob may be the better choice if you:

Need more reviews. Your main challenge is that customers aren't leaving reviews, not that you can't respond to them.

Use field service software. The Jobber, ServiceTitan, and Housecall Pro integrations trigger automatic review requests after jobs.

Want website widgets. Displaying reviews on your website matters for your sales process.

Run referral programs. NiceJob's referral automation could drive additional business.

Manage a team. Staff leaderboards and tracking help manage employee performance around reviews.

Have the budget. $75-125/month is a reasonable investment for your business.

Real-World Scenarios

Scenario 1: HVAC Technician Using Jobber

Situation: Mark runs a 3-person HVAC company. He uses Jobber for scheduling and invoicing. He gets about 8 reviews per month but wants more. He's slow to respond because he's busy on jobs.

NiceJob: Integrates with Jobber to automatically request reviews after each service call. Could increase his review volume significantly.

ReplyOnTheFly: Helps Mark respond to his existing reviews quickly from his phone between jobs.

Best solution: Use both. NiceJob to generate reviews ($75/month), ReplyOnTheFly Free to respond to them ($0/month). Total: $75/month for a complete review management system.

Scenario 2: Solo Real Estate Agent

Situation: Lisa is an independent real estate agent. She gets 3-4 Google reviews per month from closings. She knows she should respond but often forgets or takes days to write something.

NiceJob: Review request automation isn't ideal for real estate (timing is relationship-dependent). $75/month feels steep for her review volume.

ReplyOnTheFly: Email notifications ensure she never misses a review. AI responses are ready to approve immediately. Free plan handles her volume perfectly.

Best solution: ReplyOnTheFly Free ($0/month). Lisa doesn't need review generation, just faster responses.

Scenario 3: Multi-Location Dental Practice

Situation: Dr. Chen's dental group has 4 offices. They want consistent, professional responses across all locations. They also want to increase review volume after appointments.

NiceJob: Could automate post-appointment review requests across all locations. $125/month for Pro features.

ReplyOnTheFly: Handles all 4 locations with one Pro account at $9.99/month. Ensures consistent tone and quick responses.

Best solution: Consider both if budget allows. ReplyOnTheFly Pro for responses ($9.99), NiceJob Pro for generation ($125). Or start with ReplyOnTheFly only and evaluate if review volume is actually a problem.

The Complementary Approach

Here's something neither company will tell you: these tools work well together.

• NiceJob generates more reviews through automated requests
• ReplyOnTheFly responds to those reviews with AI-powered replies

Since ReplyOnTheFly offers a free plan, you can add it to any review management stack at no additional cost.

This combination covers the full review lifecycle:

1. Customer completes service
2. NiceJob sends automated review request
3. Customer leaves review
4. ReplyOnTheFly sends email with AI response
5. You approve with one tap
6. Response posts instantly

Total investment: $75/month (NiceJob) + $0/month (ReplyOnTheFly Free) = Complete review management.

Honest Assessment: Strengths and Weaknesses

ReplyOnTheFly Strengths

• Unbeatable price (free to $9.99/month)
• Best-in-class AI response quality
• Simplest possible workflow
• Zero learning curve
• No contracts or commitments

ReplyOnTheFly Weaknesses

• Doesn't generate new reviews
• Google-only focus
• No referral automation
• No website widgets

NiceJob Strengths

• Excellent review generation automation
• Strong field service integrations
• Comprehensive reputation marketing
• Website widgets and social proof
• Staff tracking features

NiceJob Weaknesses

• 7x more expensive than ReplyOnTheFly Pro
• Review response AI isn't their specialty
• More complex to set up and use
• Feature bloat for businesses who just need responses

Common Questions

"I don't get many reviews. Which should I choose?"

If you're not getting reviews, NiceJob's automation might help generate them. But first ask: are customers not leaving reviews, or are you just not asking? Many businesses see results from simply asking customers directly. Try manual requests before paying $75/month for automation.

"Can ReplyOnTheFly help me get more reviews?"

No. ReplyOnTheFly focuses exclusively on responding to reviews, not generating them. We do one thing extremely well rather than many things adequately.

"Is NiceJob's AI response feature good enough?"

NiceJob includes AI responses, but it's not their core product. User reviews suggest the responses are more templated. ReplyOnTheFly's entire platform is built around response quality.

"Which has better customer support?"

Both platforms receive positive support feedback. NiceJob users note immediate access to live support. ReplyOnTheFly offers email support on Free plans and priority support on Pro. Being a smaller, focused company, response times are typically fast.

"What about reviews on Yelp?"

Neither platform integrates with Yelp due to Yelp's strict policies against review solicitation and management tools. For Yelp reviews, you'll need to respond manually.

For more review management options, see our guide to best Google review management software. You can also see how we compare to other platforms like Birdeye.

Making Your Decision

Choose ReplyOnTheFly If:

• Your main challenge is responding to reviews quickly
• You want the simplest possible solution
• Budget matters ($0-$9.99 vs $75+)
• You prefer email over dashboards
• Google Reviews are your primary focus
• You want the best AI response quality

Choose NiceJob If:

• Your main challenge is getting more reviews
• You use Jobber, ServiceTitan, or similar tools
• You want referral program automation
• Website review widgets matter to you
• $75+/month fits your budget
• You have staff to track and motivate

Choose Both If:

• You need both review generation AND fast responses
• You want a complete review management system
• Budget allows for $75+/month (NiceJob + ReplyOnTheFly Free)

Frequently Asked Questions

What is the main difference between ReplyOnTheFly and NiceJob?

ReplyOnTheFly focuses on AI-powered review responses via email, starting at $0/month. NiceJob focuses on review collection and reputation marketing, starting at $75/month. ReplyOnTheFly helps you respond to existing reviews while NiceJob helps you generate more reviews.

How much does ReplyOnTheFly cost compared to NiceJob?

ReplyOnTheFly offers a free forever plan with unlimited AI drafts and 5 direct posts/month, plus a $9.99/month Pro plan. NiceJob starts at $75/month for the Reviews plan and $125/month for Pro. ReplyOnTheFly is 7-12x more affordable.

Does NiceJob help you respond to reviews?

NiceJob offers AI-generated review replies as a feature, but its main focus is generating new reviews through automated requests. ReplyOnTheFly specializes exclusively in responding to reviews with sophisticated AI that sounds human.

Which platform is better for small businesses?

For businesses that primarily need help responding to existing Google Reviews, ReplyOnTheFly is better and more affordable. For businesses that need help generating more reviews through automated requests, NiceJob may be worth the higher price.

Can I use both ReplyOnTheFly and NiceJob together?

Yes, they complement each other well. Use NiceJob to generate more reviews and ReplyOnTheFly to respond to them. ReplyOnTheFly's free plan makes this combination affordable.

Does NiceJob require a contract?

No, NiceJob offers month-to-month billing with no long-term contracts, similar to ReplyOnTheFly. Both platforms let you cancel anytime.

Conclusion

ReplyOnTheFly and NiceJob solve different problems in the review management space.

ReplyOnTheFly makes responding to reviews effortless. AI writes human-sounding responses, email delivers them to you, and one tap posts them. Free to $9.99/month.

NiceJob makes generating reviews automatic. Integrated with field service software, it requests reviews after jobs and follows up until customers respond. $75-125/month.

If responding to reviews is your challenge, ReplyOnTheFly is the clear choice. Simpler, cheaper, and better AI.

If generating reviews is your challenge, NiceJob deserves consideration. Its automation can increase review volume.

For complete review management, consider using both. NiceJob generates reviews, ReplyOnTheFly responds to them. The free plan makes this affordable.

Key Takeaways:

• ReplyOnTheFly: $0-$9.99/month, focused on responses
• NiceJob: $75-$125/month, focused on generation
• Different problems, different solutions
• Can be used together effectively
• Start with the problem you actually have

Don't pay for review generation if your real problem is response time. Start with what you need, add more only when necessary.