Industry Tips

Pet Grooming Review Response Templates: Examples for 2026

Review response templates for pet groomers. Handle anxious pet owners, grooming complaints, and build trust with professional response examples.

ReplyOnTheFly Team

Content Team

February 11, 2026
17 min read
Bright modern pet grooming salon with a clean grooming table, professional tools, and warm inviting decor

Pet owners are protective. They trust you with a family member who can't speak for themselves, and that emotional weight shows up in every review they write. A five-star review means you earned deep trust. A one-star review means someone believes you harmed or neglected something they love.

Quick Answer: Pet groomers should respond to every Google review within 24 hours with warm, professional templates. Never dismiss concerns about a pet's wellbeing or appearance. Address complaints with genuine empathy, offer to make things right, and always move sensitive discussions to a private channel. Your responses prove to potential clients that their pets will be safe and well-cared-for in your hands.

In this guide, you'll learn:

  • Ready-to-use response templates for every star rating
  • How to handle the toughest pet grooming complaints (injuries, bad haircuts, anxious pets)
  • Strategies for turning upset pet parents into loyal regulars
  • Tips for building a review reputation that fills your appointment book

For general guidance on review responses, see our complete guide on how to respond to Google reviews.

Bright welcoming pet grooming salon interior with clean grooming stations and professional equipment
Bright welcoming pet grooming salon interior with clean grooming stations and professional equipment

Why Reviews Matter More for Pet Groomers

Pet grooming is one of the most trust-dependent local services. Owners aren't just choosing a haircut for themselves. They're handing over a living creature that depends on them for protection.

The Emotional Stakes

According to the American Pet Products Association, Americans spent over $9.5 billion on pet grooming and boarding in 2024. The industry is booming, but so is competition. In this environment, reviews become the primary trust signal.

Here's why grooming reviews carry extra weight:

  • Pets can't describe their experience, so owners rely on other owners' accounts
  • A single injury story can scare away dozens of potential clients
  • Photos of great grooms in reviews serve as a visual portfolio
  • Owners research groomers more carefully than they research their own barber
  • First-time grooming clients are especially anxious and review-dependent

What Pet Owners Look For in Reviews

People searching for a groomer aren't just price-shopping. They want to know:

  • How the groomer handles anxious or difficult animals
  • Whether the facility is clean and safe
  • How the staff treats pets when owners aren't watching
  • What happens if something goes wrong
  • Whether the groomer communicates clearly about what to expect

Your review responses answer these questions directly. A thoughtful reply to a nervous pet parent tells every future client exactly what kind of experience they'll get.

Pro Tip

Photos in positive reviews are your most powerful marketing tool. When responding to reviews that include photos of a great groom, thank the owner and mention how great their pet looked. This encourages other happy clients to include photos too.

Pet Grooming Review Response Templates

5-Star Review Templates

Template 1: Happy Pet Parent

Template
Thank you so much! We absolutely loved having [pet name] in the salon. Such a sweet [breed/pet]. It always makes our day when we see happy tails at pickup. We look forward to the next visit! Warmly, [Groomer Name], [Business Name]

Template 2: First-Time Client

Template
Thank you for trusting us with [pet name]'s first visit! We know it can be nerve-wracking to try a new groomer, and we're so glad the experience was positive. [Pet name] was a pleasure to work with. See you next time! Best, [Groomer Name], [Business Name]

Template 3: Difficult Coat/Breed Compliment

Template
Thank you for the kind words! [Pet name]'s coat took some extra attention, and we're glad you're happy with the result. We always want to make sure [breed type] coats are handled properly. Appreciate your trust, and give [pet name] a treat for being so good! With appreciation, [Groomer Name], [Business Name]

Groomer gently working with a calm dog on a professional grooming table in a well-lit salon
Groomer gently working with a calm dog on a professional grooming table in a well-lit salon

4-Star Review Templates

Template 1: Good Experience, Minor Issue

Template
Thank you for the thoughtful feedback! I'm glad [pet name] had a good overall experience. I'd love to hear what would make it perfect next time. Please feel free to mention any preferences at your next appointment or reach out at [phone/email]. We always want to get it exactly right. Best regards, [Groomer Name], [Business Name]

Template 2: Wait Time Concern

Template
I appreciate your honest review! I'm glad you were happy with [pet name]'s groom. I understand that wait times can be frustrating, and we're always working to keep our schedule running smoothly. Feel free to call ahead at [phone] to confirm timing. We value your time as much as your trust. Sincerely, [Groomer Name], [Business Name]

3-Star Review Templates

Template 1: Unmet Expectations

Template
Thank you for sharing your experience. I want every pet and owner to leave feeling great, and it sounds like we missed the mark. I'd appreciate the chance to understand what you were hoping for so we can do better next time. Please reach out at [phone/email]. I'd love to make it right. Sincerely, [Groomer Name], [Business Name]

Template 2: Communication Gap

Template
I appreciate your feedback. Clear communication about what to expect is really important to us, and I'm sorry if we fell short. I'd like to discuss your preferences for [pet name]'s grooming so we can get it exactly how you want. Please contact me at [phone/email]. Best regards, [Groomer Name], [Business Name]

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Handling Negative Pet Grooming Reviews

Negative grooming reviews feel personal because they're about a living being that someone loves. The reviewer isn't just unhappy with a service. They may feel that their pet was mistreated, scared, or hurt. Your response needs to acknowledge that emotional reality.

Clean modern pet grooming facility with multiple grooming stations separated by glass partitions
Clean modern pet grooming facility with multiple grooming stations separated by glass partitions

2-Star Review Templates

Template 1: Haircut Disappointment

Template
I'm sorry the groom didn't meet your expectations. I understand how important [pet name]'s appearance is to you, and I want to make sure you're completely happy. I'd love to offer a complimentary touch-up. Please call us at [phone] to schedule a time that works for you. Sincerely, [Groomer Name], [Business Name]

Template 2: Pet Seemed Stressed

Template
Thank you for letting me know. Your pet's comfort is my top priority, and I'm sorry [pet name] seemed stressed after the visit. Every animal responds differently to grooming, and I want to find ways to make the experience as calm as possible. Please reach out at [phone/email] so we can discuss what might work better for [pet name]. Best regards, [Groomer Name], [Business Name]

1-Star Review Templates

Template 1: Injury Claim

Template
I'm very sorry to hear about your concern regarding [pet name]. Your pet's safety and wellbeing are my absolute top priority. I'd like to discuss this with you directly so I can understand exactly what happened and make sure [pet name] is okay. Please contact me immediately at [phone/email]. Sincerely, [Groomer Name], [Business Name]

Template 2: Severe Haircut Complaint

Template
I understand your frustration, and I'm sorry the groom wasn't what you expected. I take pride in every pet that leaves our salon, and I want to make this right. Please contact me at [phone/email] so we can discuss what happened and find a solution. Best regards, [Groomer Name], [Business Name]

Template 3: Overall Bad Experience

Template
I'm sorry your experience didn't reflect the standard of care we work hard to provide. Every pet and owner deserve to feel comfortable and confident with their groomer. I'd like to hear more about what went wrong so I can address it. Please reach out at [phone/email] at your earliest convenience. Sincerely, [Groomer Name], [Business Name]

Never discuss specific medical details, treatments, or injury assessments in a public review response. If a pet was injured, all communication about the incident should happen privately. Public responses should express concern and move the conversation offline immediately.

Common Pet Grooming Complaints and How to Handle Them

1. "They Cut My Dog Too Short"

This is the most common grooming complaint. Sometimes matting requires a shorter cut than the owner wanted. Sometimes there's a miscommunication about the style. Either way, the owner sees a pet that doesn't look how they imagined, and they're upset.

How to Respond:

  • Show you understand their disappointment
  • Don't say "it will grow back" (even though it will)
  • Offer a free touch-up or complimentary next visit
  • If matting was the issue, explain gently without blaming the owner

Example Response:

Template
I understand the groom wasn't what you envisioned, and I'm sorry about that. I'd love the chance to discuss your preferences in detail and offer a complimentary touch-up. Please call us at [phone] to set something up.

2. "My Pet Was Injured"

Injury claims are the most serious reviews a groomer can receive. Whether it's a nick from clippers, a scratch, or a more significant issue, every claim must be taken seriously and handled with care.

The National Dog Groomers Association of America emphasizes that safety protocols and incident documentation should be standard practice. How you respond publicly to injury claims will define your reputation.

How to Respond:

  • Express immediate concern for the pet's wellbeing
  • Never admit or deny fault publicly
  • Never speculate about what happened
  • Move the conversation to a private channel immediately
  • Show that animal safety is your first priority

Example Response:

Template
I'm deeply concerned to hear about this. [Pet name]'s safety is my top priority, and I want to address this right away. Please contact me directly at [phone] so we can discuss what happened and make sure [pet name] is getting any care needed.

Friendly pet grooming reception area with a welcoming front desk and pet-themed decor
Friendly pet grooming reception area with a welcoming front desk and pet-themed decor

3. "My Pet Was Stressed or Scared"

Some pets are naturally anxious about grooming, but owners don't want to hear that their baby was traumatized. They want to know that you noticed the stress, cared about it, and adapted your approach.

How to Respond:

  • Acknowledge that pet comfort matters to you
  • Show that you have strategies for anxious animals
  • Don't blame the pet for being difficult
  • Offer to discuss a gentler approach for future visits

Example Response:

Template
Thank you for telling me. I take your pet's comfort seriously, and I want to find ways to make grooming easier for [pet name]. Some pets benefit from shorter sessions, breaks, or specific handling techniques. Please reach out at [phone/email] so we can create a plan that works.

4. "They Kept My Pet Too Long"

Grooming takes time, and timelines depend on coat condition, breed, and pet behavior. But owners who drop off a pet and wait hours past the estimated pickup time get worried, then frustrated.

How to Respond:

  • Validate their frustration about timing
  • Don't blame coat condition or pet behavior
  • Show you respect their time
  • Offer better time communication for next visits

Example Response:

Template
I understand the wait was longer than expected, and I'm sorry for the inconvenience. I always want to do thorough, safe work, but I also respect your time. Next visit, I'll provide a more accurate time estimate and keep you updated. Please call [phone] if you'd like to discuss further.

5. "The Price Was Higher Than Quoted"

Price surprises create instant distrust. Whether the increase was due to matting, size, or additional services needed, the owner feels blindsided.

How to Respond:

  • Acknowledge that unexpected costs are frustrating
  • Don't justify the price publicly
  • Show that transparency matters to you
  • Offer to discuss and clarify

Example Response:

Template
I understand the frustration about pricing, and I'm sorry for the surprise. Transparency is important to us, and I want to make sure you always know what to expect. Please contact me at [phone/email] so I can walk through the details and ensure we're on the same page going forward.

Want personalized review responses? Our free AI review response generator creates professional pet grooming responses instantly, no signup required.

Building a Review Reputation That Fills Your Appointment Book

Ask at the Right Moment

The best time to ask for a review is the pickup moment. The owner walks in, sees their freshly groomed pet looking adorable, and feels a burst of happiness. That's your window.

  • Hand them a card with your Google review link
  • Send a follow-up text within 2 hours while the good feelings are fresh
  • Post before-and-after photos on social media and tag the owner (with permission)
  • Never ask when a groom was difficult or a pet was stressed

Respond to Every Review

According to BrightLocal's 2024 Consumer Review Survey, 88% of consumers are more likely to use a business that responds to all of its reviews. For groomers, this signal is even more powerful because it demonstrates attentiveness, the same quality owners want in someone handling their pet.

Use Photos to Your Advantage

Pet grooming is one of the few industries where review photos directly showcase your work. Encourage clients to share photos by:

  • Offering a small discount for reviews that include a photo
  • Taking professional-looking photos at pickup and texting them to owners
  • Creating a "fresh groom" photo spot in your salon with good lighting

Pet groomer carefully brushing a small fluffy dog in a bright clean grooming salon
Pet groomer carefully brushing a small fluffy dog in a bright clean grooming salon

Review Response Best Practices for Pet Groomers

Do's

  • Respond to every review within 24 hours
  • Use the pet's name when the reviewer mentions it
  • Show genuine love for animals in your responses
  • Offer specific solutions (free touch-up, adjusted approach, direct communication)
  • Keep all injury or incident details out of public responses
  • Vary your responses so they don't look automated

Don'ts

  • Don't blame the pet for being difficult ("your dog wouldn't sit still")
  • Don't blame the owner for coat condition ("if you brushed more often...")
  • Don't dismiss concerns about appearance ("it's just hair, it grows back")
  • Don't get defensive about pricing or timing
  • Don't discuss specific injuries or medical details publicly
  • Don't use the same generic response for every review

For more guidance on common response mistakes, read our guide on what not to say in review responses.

Automate Your Review Responses

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Setting Up Your Review System

Step 1: Claim Your Google Business Profile

If you haven't already:

  • Verify your grooming salon on Google
  • Add accurate services, breeds handled, hours, and pricing ranges
  • Upload professional photos of your salon, staff, and freshly groomed pets
  • Choose the right business categories (Pet Groomer, Dog Groomer, Pet Service)

Step 2: Create Your Template Library

Build templates covering:

  • 5-star gratitude responses (3-4 variations)
  • 5-star first-time client responses (2-3 variations)
  • 4-star appreciation with improvement request (2-3 variations)
  • 3-star concern responses (2-3 variations)
  • 1-2 star damage control responses (3-4 variations)
  • Situation-specific templates (haircut complaints, stress, pricing, timing)

Step 3: Build a Review Request Workflow

The best times to ask grooming clients for a review:

  1. At pickup when the pet looks great and the owner is happy
  2. Via text 1-2 hours after pickup while the good feelings are fresh
  3. At recurring appointments when loyal clients return regularly
  4. After resolving a complaint when a client went from unhappy to satisfied

Step 4: Monitor and Improve

Track these metrics monthly:

  • Response rate (target: 100%)
  • Average response time (target: under 24 hours)
  • Star rating trends over time
  • New client bookings that mention reviews
  • Photo reviews as a percentage of total reviews

Tools like ReplyOnTheFly can automate monitoring and generate personalized responses, letting you focus on pets instead of review management.

Exterior of a cheerful pet grooming salon with a clean storefront, colorful signage area, and welcoming entrance
Exterior of a cheerful pet grooming salon with a clean storefront, colorful signage area, and welcoming entrance

Frequently Asked Questions

How should pet groomers respond to reviews about a bad haircut?

Acknowledge the pet owner's disappointment without being dismissive. Express that you understand how important their pet's appearance and comfort are to them. Offer to schedule a complimentary touch-up or correction at their earliest convenience. Avoid saying "it will grow back" or implying the owner is overreacting. Mention that coat type, matting level, and pet behavior during grooming can all affect the final result, but frame it as information, not as an excuse. Keep the tone warm and solution-focused.

What should you say when a customer claims their pet was injured during grooming?

Take every injury claim seriously regardless of severity. Express genuine concern for the pet's wellbeing first. Do not admit fault, deny the claim, or speculate about what happened in a public response. Invite the owner to contact you directly and immediately so you can discuss the situation, review what happened, and determine next steps. If the pet needs veterinary care, acknowledge that urgency. Your public response should demonstrate that animal safety is your absolute top priority.

How quickly should pet groomers respond to negative Google reviews?

Respond within 24 hours. Pet owners who leave negative grooming reviews are emotionally invested because a pet they love was involved. Delayed responses can feel like you don't care about their animal. A fast, empathetic response shows prospective clients that you take pet safety and satisfaction seriously. It also prevents the frustrated owner from escalating to additional review platforms or social media.

How can pet grooming businesses get more positive Google reviews?

Ask right after the owner picks up a freshly groomed, happy-looking pet. That moment of delight when they see their dog or cat looking and smelling great is the perfect time. Hand them a card with your Google review link or text it to them while they're still in the shop. You can also follow up with a thank-you text or email a few hours later that includes the review link. Never ask when a grooming session was difficult or when the pet was stressed.

Conclusion

Responding to pet grooming reviews is about one thing: showing that you genuinely care about the animals in your care. Every response you write proves to the next potential client that their pet will be safe, comfortable, and well-groomed.

Key Takeaways:

  • Respond within 24 hours to every review, positive or negative
  • Use the pet's name and show genuine affection for animals
  • Never dismiss concerns about pet safety or appearance
  • Move all injury or incident discussions to private channels immediately
  • Let your responses prove you're the kind of groomer who treats every pet like their own

The groomers who win in 2026 won't just be the most skilled with clippers. They'll be the ones whose reviews prove they love animals, communicate clearly, and handle problems with empathy and professionalism.

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Written by ReplyOnTheFly Team

Content Team

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